Adrichal
Strategic marketing leadership expertise
Marketing strategy, built with architectural discipline
Welcome to Adrichal. I’m Christine, a strategic product marketing leader partnering with growth stage and scaling companies navigating complexity, change, and ambition.
I help teams clarify what they are building, who it is for, and why it matters, then translate that clarity into positioning, adoption, and measurable growth. My work sits at the intersection of customer insight, product strategy, and go to market execution, ensuring every initiative is intentional, durable, and aligned to the business you are building.
Technology, including AI, is a powerful tool in that work, but never the strategy itself. The strategy is focus, relevance, and momentum.
The Approach
Clarify, Activate, Scale
I partner with leaders who want marketing to work harder and smarter without adding unnecessary complexity. My approach is grounded in product thinking and customer empathy, designed to drive adoption, accelerate learning, and create leverage across teams.
Clarify the Customer and the Value
Ground strategy in real customer insight. Align messaging, experiences, and priorities around what actually drives behavior and trust.Activate Teams and Execution
Simplify how marketing operates. Use the right systems, frameworks, and tools, including automation and AI where appropriate, to increase velocity without sacrificing quality or judgment.Scale What Works
Identify patterns early, validate signals, and make informed decisions with confidence. Growth becomes repeatable when insight is operationalized, not just observed.
What is a Fractional CMO?
A fractional CMO provides executive level product and marketing leadership without the overhead or rigidity of a full time hire.
This model is ideal for companies that need senior strategic guidance, including positioning, go to market clarity, adoption strategy, and team alignment, while maintaining flexibility as the business evolves. I operate as a thought partner and operator, embedding where needed to help teams move from uncertainty to execution.
Our services
Adrichal offers focused, high impact product marketing and strategic marketing services designed to support growth at critical moments.
My work most often supports:
Clarifying positioning and narrative for new or evolving products
Improving customer adoption and engagement across digital experiences
Supporting go to market strategy for e commerce, retail, and SaaS businesses
Building internal marketing capability through frameworks, coaching, and execution support
Each engagement is tailored. No playbooks applied blindly. No trend chasing. Just thoughtful strategy, executed with discipline.
Start your journey with Adrichal
If you are looking for marketing leadership that brings clarity, momentum, and confidence to your decisions, let’s talk.
I partner closely with founders and leaders to navigate complexity, sharpen focus, and turn insight into action, using technology wisely and strategy intentionally.
Empower your marketing with clarity, not noise. Together, we will build what lasts.